For more than 20 years, hype videos were at the center of my creative video production experience at the OSU athletic department. These videos are built and designed to excite the crowd, bring energy to the stadium and/or arena, and pump up the athletes preparing to compete. The small staff I guided created content for all 36 teams, and over the years, we kept refining that process until it was dialed in for maximum efficiency.
Over the summer, I built a studio in the basement of my house as a proof of concept for a flexible studio with multiple look
I’m often asked about my process for creating video content. While every video production is different, I can share an example of one project that had a fairly in-depth pre-production process.